Website Redesign
Director of Applications and Infrastructure, Senior Communications Specialist, Social Media Specialist, Senior Graphic Designer, Lead Applications Developer, Web and Applications Developer
Project Purpose
To create a website and pages that reflect M State's brand, provide information and ensure a user-friendly experience.
Deliverables
Planning and Discovery
- Sitemap, review, and recommendations
- Stakeholder Matrix
- Content audit/inventory
- Content/Usability
Design (User Experience)
- Wireframes
- Design direction
- Page mockups
Content Strategy
- Sitemap (new design)
- Comparative analysis
- Content inventory and analysis
- Content wireframe
- Sitemap testing
Technical Architecture
- Templates and build plan
- Migration planning
Documentation
- Style guide
- Development and documentation
The project is estimated to be completed by February, 2024.
Project Scope
In Scope
Branding guidelines, current data (bounce rate, number of new users, page views, etc.), technical expertise.
Out of Scope
Hiring external experts to help with the website redesign.
Effectiveness Measures
Goals
- Increase leads (engagement/first touchpoint for prospects)
- Increase conversions (prospect to applied)
- Brand Awareness
- Showcase campuses and programs
Key Performance Indicators/Metrics
Bounce rate, longevity on a page, number of new users
Metric Review Schedule
Monthly, quarterly, yearly
Reporting Results
Results will be available on the marketing and communication SharePoint site
Financial Impact
Project estimate: $150,000
Project funded: Institutional funds
Summary of Results
August 16, 2024 the new website was launched.
